Pricing
Plans built for local.
Pricing that scales with how much you use it. Every plan includes a dedicated SMS number, your own member list, and the tools we'd want if we were running the shop.
Want to see what you'll get? See the dashboard →
Free
Real free, real forever. Start with 100 messages and 250 welcome SMS to migrate your customers.
100 messages included
- Up to 100 SMS messages / month
- 250 welcome SMS to migrate existing customers
- Inbox for inbound DMs (you reply manually)
- Directory listing in the consumer app
- Basic merchant profile + hours
- Welcome message for new followers
Starter
When inbound DMs start eating your day.
500 messages included
Founder rate · Standard $79/mo after first 25
- Everything in Free
- 500 SMS messages / month
- AI Concierge auto-replies to inbound DMs
- Broadcast analytics (opens, clicks, redemptions)
- Multiple welcome message templates
Growth
For merchants ready to segment, schedule, and automate.
2,000 messages included
Founder rate · Standard $179/mo after first 25
- Everything in Starter
- 2,000 SMS messages / month
- Segmentation (broadcast to specific groups)
- Scheduled + recurring broadcasts
- Drip campaigns + win-back automation
- A/B test broadcasts
Pro
For multi-location operators and ambitious independents.
10,000 messages included
Founder rate · Standard $349/mo after first 25
- Everything in Growth
- 10,000 SMS messages / month (fair use)
- Spotlight placement in the directory
- Multi-user dashboard access
- POS integration (Toast / Square)
- Priority support
Non-profit
For community organizations
100 messages included
- Storefront page
- Unlimited followers
- 100 SMS messages / month
- Direct messages from members
- AI agent for 24/7 questions
- Broadcasts
- TCPA compliance built in
Prices in USD. Billed monthly. Cancel anytime.
Add more anytime
Need a few more messages this month?
Buy a top-up pack from your dashboard. They never expire — even if you switch plans or pause your subscription, your purchased credits stay yours.
200 message top-up
Adds 200 messages to your account. Available on any plan. Never expires.
$59
+200 msgs
1,000 message top-up
Add 1,000 messages to your account. Available on any tier.
$25
+1,000 msgs
400 message top-up
Adds 400 messages to your account. Available on any plan. Never expires.
$99
+400 msgs
How counting works
- 1 credit = 1 outbound message we send for you. Inbound from customers is free.
- We don't bill by SMS segment — long messages cost the same as short ones.
Frequently asked
The questions you'd ask anyway.
- Can I try it for free?
- Yes — Town Circle has a Free plan with 100 SMS messages per month, plus 250 one-time welcome SMS to migrate your existing customers. No credit card required. You can upgrade anytime if you outgrow it.
- Can I change plans later?
- Yes. Upgrade or downgrade from your dashboard at any time. Upgrades take effect immediately and we prorate the difference. Downgrades take effect at the end of your current billing period.
- Do unused monthly messages roll over?
- Monthly message allowances reset each billing cycle and don't roll over. Top-up packs you purchase separately are different — those credits never expire.
- What happens if I cancel?
- Your dashboard stays open through the end of the period you've already paid for. After that, your member list is preserved for 90 days in case you reactivate, and your purchased top-up credits remain available for 12 months.
- Is there a setup fee?
- No. The price you see is the price you pay. No setup fee, no per-merchant onboarding fee.
- Can you give early-adopter merchants a discount?
- Yes — we issue coupon codes case by case. If you're an early local partner, get on the waitlist and we'll be in touch about pricing.
- When are you live?
- We're onboarding merchants neighborhood by neighborhood. Get on the waitlist and we'll let you know when we're open in your area.
Still have questions? Email us — a real person reads every message.
Get early access
Tell us about your business and we'll be in touch.
We're onboarding merchants neighborhood by neighborhood. No sales call, no pressure — just a heads up when we can help.